- Sales compensation. Is your sales force motivated to perform through an incentive program, offering a blend of salary, commission and bonus rewards?
- Customer audits. How do prospects view your company’s offerings versus those provided by your competitors? Find out where you stand.
- Customer relations management. This CRM analysis addresses the array of interactive services that your firm provides to customers. CRM is the key to customer satisfaction and retention.
- Market investigations. Would it be of decision-making value to know more about competitors? Your marketplace? A potent acquisition?
- Marketing program. Every company should have a documented 3 or 4 year strategic marketing plan. It is the cornerstone for directed growth. Contents should include a situational analysis, recommendations, an action plan and an implementation timetable.
- Proposal preparation. A well-prepared proposal offers two primary advantages. First, it draws on the power of the written word, in documented form. Second, it extends your sales message to others apart from those to whom you have made your verbal presentation .
- Prospect identification. What are the optimal prospecting vehicles for your company to utilize for uncovering and securing new accounts? Be aware that new accounts are the lifeblood of a firm’s growth.
- Sales contests. Are you interested in “spiking up” your sales effort, but lack certainty as to the type and length of an optimal motivational program?
- Sales employment. Do you have a sound process for identifying, screening and selecting direct salespeople? Do you test applicants?
- Sales plan. Do you have a practical, documented approach for attacking your markets this next year? Does your plan include specific benchmark goals by product line?
- Sales rep management. Are you getting desired productivity from your independent agents? How should they be selected, developed, motivated and monitored? When should they be replaced?
- Sales training. Would a half-day, on-site, customized training program be helpful in upgrading the performance of your sales force? This program is often included as part of an annual rep meeting.
Please click on the CONTACT INFORMATION page to arrange for a more detailed no-cost discussion of the above (or any other) sales and/or marketing issues and, by so doing, explore how you might access SALESMARK’s consultation services, in-person or simply by telephone.
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