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Brooks Fenno, CMC

 

Here's what our satisfied customers
have to say:

Brooks Fenno aka SALESMARK has been a trusted advisor to Buyer Advertising for over 30 years. During that period Buyer has grown from a small local business to one of the leading Human Resources Communications companies in the country. Brooks' insights and guidance has been invaluable to us during this period of growth.
        
Chuck Buyer, Chief Executive Officer
        
Buyer Advertising

I have worked with Brooks for over 25 years and he has been an invaluable asset to the two companies I’ve owned during that time. We have been able to count on Brooks for assistance in many areas, including the development of marketing strategies, the hiring of sales personnel and outside vendors for special projects. Just as importantly, Brooks has been a consistent, straightforward sounding board who is genuinely concerned for the success of our firm.
        
Arthur & Vicki, Principals
        
Truck Courier

It is my pleasure to confirm a professional relationship with Mr. Brooks Fenno and SALESMARK for a period of 24 years. Our first connection was a marketing assignment at Chase and Sons Division in 1983. Brooks was then engaged for several more marketing-related projects including the recruitment of a replacement of a long-time Vice President of Sales. During that process Brooks effectively functioned in the VP role and aided in the transition.

Since 1986 Brooks has also served as a Senior Strategic Advisor to me, concentrating in the Sales, Marketing and Management Development areas. In this role we meet quarterly. Brooks has also organized several educational seminars for Chase geared toward Senior Management.

I have found Brooks to have a sound, practical approach and specificity in his recommendations. He follows up well and we find his work a good value for its cost. We have appreciated his association and recently appointed him to the Board of Directors of Chase Corporation.
        
Peter R. Chase, President & CEO
        
Chase Corporation

Keys to Brooks' success:

  • LISTENING
  • PAYING ATTENTION to his clients’ corporate market needs
  • Commitment to performance EXCELLENCE
  • THOROUGH, PRACTICAL and ETHICAL
  • Helping his clients PLAN how to implement our recommendations
  • FOLLOWING UP to insure implementation success
  • Producing RESULTS

Brooks Fenno, CMCBrooks Fenno, CMC

SALESMARK was founded by Brooks Fenno in 1970 and has served close to 250 client firms to date. By strengthening existing sales programs, investigating new market opportunities and exploring new product and service potential, SALESMARK has been a leader in sales and revenue growth for over 30 years, serving both serviceand manufacturing firms, in good times and bad.

Prior to founding SALESMARK, Brooks served in a range of management capacities, including marketing, sales, advertising, market research, and human resources with such major firms as Gillette, Procter and Gamble, Sylvania, and Itek's Business Products Division, where he rose from salesman to Vice President-Europe.

CMC - Certified Management ConsultantProfessional affiliations include four years as president of the New England chapter of The Institute of Management Consultants (IMC USA ) as well as one term as member of IMC's National Board of Directors.  He was also a member for many years of the Sales and Marketing Executives of Greater Boston, and is a certified management consultant (CMC), a mark awarded by IMC that represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Less than 1% of all consultants have achieved this level of performance.

Author of the book, Helping Your Business Grow: 101 Dynamic Ideas in Marketing (AMACOM Books) which has sold 10,000 copies. Brooks has also published articles in numerous publications including Indus Business Journal, The Independent Consultant and the American Management Association members-only website. For five years, as adjunct marketing professor in Babson College's MBA program, he taught “Communications Marketing Strategy,” and is also a guest lecturer at Northeastern University and, annually, at Harvard Business School.

Brooks is a graduate of Princeton University and Harvard Business School.

 

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